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tylercocinas
Post #1
Thursday September 18, 2014 3:17pm

Joined Aug 2012
Total Posts: 1,151
http://www.mlssoccer.com/news/article/2014/09...

Thoughts?

I personally didn't expect them to go so minimal with the design. I like the idea of each club having their own personalize version but it will definitely take some getting used to, to say the least. Also, having all the MLS logos side by side really makes the Revs logo look kind of antiquated.

2tone
Ten-Towns
Post #2
Thursday September 18, 2014 3:25pm

Joined Jul 2012
Total Posts: 10,265
I think it's a bit cheesy.

Looks like we posted at the same time.

tylercocinas
Post #3
Thursday September 18, 2014 3:48pm

Joined Aug 2012
Total Posts: 1,151
Yea we did. I think it was smart in terms of marketing/branding to continue utilizing EA Sports FIFA franchise as a vehicle but the logo itself could've been done much better.

https://twitter.com/ainslieann/status/5126005...

blaise213
Post #4
Thursday September 18, 2014 4:34pm

Joined Sep 2012
Total Posts: 2,847
Logo sucks, I've seen better renditions made by fans 4 years ago

EKneezy
Atlanta
Post #5
Thursday September 18, 2014 4:47pm

Joined May 2013
Total Posts: 3,081
Its meh. Reminds me of last years USMNT centennial crest. It'll grow on me once I stop noticing it.

Loche Achles
Post #6
Thursday September 18, 2014 4:49pm

Joined Feb 2013
Total Posts: 279
It'll grow on everyone and then it won't be a topic anymore. Or at least, grow to the point of not caring. The old logo was atrocious. Just like the USMNT badge is atrocious and we all begged for the centennial crest to stay. Sadly, there weren't any marketing people involved in that decision so we are stuck with flying ball.

I'm glad they went minimalist and clean. Only issue is nothing about it says "soccer". They may have done well to at least have a minimalist ball somewhere on there.

skangles
DC
Post #7
Thursday September 18, 2014 4:50pm

Joined Jan 2013
Total Posts: 5,412
Awful. I actually like the old logo. It wouldn't have been my choice if I was starting over back in 94 but the logo now represents the history of the league and is easily recognizable. This new logo looks like the MLS is trying to become a Sunday league team.

Live490
Texas
Post #8
Thursday September 18, 2014 4:52pm

Joined Mar 2013
Total Posts: 1,167
The centennial crest was sweet! They should have sticked to that one but this one for the MLS, it's ugly and plain.

recycledhumans
DFWTX
Post #9
Thursday September 18, 2014 4:58pm

Joined Nov 2012
Total Posts: 1,467
Minimalist design isn't easy, as illustrated by this effort.

dunlopp9987
Post #10
Thursday September 18, 2014 5:01pm

Joined Mar 2013
Total Posts: 2,641
Anything was better than the old logo. It was horribly stuck in the 90's. Absolutely hated it.
COYB!!
db707
Post #11
Thursday September 18, 2014 5:30pm

Joined Oct 2013
Total Posts: 887
There were some pretty terrible branding decisions when the league launched in the '90s (I was just recounting my story of going to the first MLS Cup final to someone before I saw the new logo, incidentally). Naming teams Wiz and Burn, awful jerseys, the league logo was on that list but not near the top for me. It's reminiscent in some ways of the NBA's logo, which works fine for them because of the work put in to market the product. I am ok though with the idea of a change, not a big fan of what they came up with though. Like a minimalist art design collective's work (don't get me wrong, I like minimalist art, just not as a brand for the masses), or a spec logo that never was quite fully fleshed out.

richieJkulesaNY
Post #12
Thursday September 18, 2014 5:35pm

Joined Jun 2012
Total Posts: 1,016
The logo itself is fine, its the philosophy behind it that is utter bullshit.

This from SI & Brian Strauss:

http://www.si.com/soccer/planet-futbol/2014/0...

"That flexibility is as important as community, club and country. Each MLS team will wear the crest on its jersey sleeve, but in its own colors. Club identity now is more critical than league identity - a theme that will be welcomed by those pushing for more team autonomy within the single-entity construct.

"We're sending a very strong message that he club marks are the most important. The clubs are really the primary connecting point for our fans. They wear their colors. They declare their loyalty and we want to be able to amplify that and build on that with the way that we frame the league mark," Handler said."

To MLS marketing guys, apparently what separates MLS "clubs" are just the colors of their jerseys. What a joke. Do people really believe all this BS that MLS spits out?

Great response by a Chicago Fire blogist:

http://www.hottimeinoldtown.com/2014/9/18/637...

"MLS is right that the clubs should drive the league's growth. Franchises, by definition, cannot. Here's an idea, MLS: The next time you want to appeal to soccer's hipster fans of the world's game, how about allowing the clubs the freedom to manage their own payrolls and negotiate their own contracts?"

admsghs27
Post #13
Thursday September 18, 2014 5:48pm

Joined Nov 2012
Total Posts: 6,060
Wtf the old logo looked better and more original. This one just plain sucks.

blaise213
Post #14
Thursday September 18, 2014 6:34pm

Joined Sep 2012
Total Posts: 2,847
I read this comment on Goal.com

"The stars represent how many good players a team is allowed to have. The blank white space represents the gap in wages and talent. ""

Hands down, the best and most accurate comment I've ever read !!!!

skangles
DC
Post #15
Thursday September 18, 2014 9:05pm

Joined Jan 2013
Total Posts: 5,412
Original post from richieJkulesaNY

The logo itself is fine, its the philosophy behind it that is utter bullshit.

This from SI & Brian Strauss:

http://www.si.com/soccer/planet-futbol/2014/0...

"That flexibility is as important as community, club and country. Each MLS team will wear the crest on its jersey sleeve, but in its own colors. Club identity now is more critical than league identity - a theme that will be welcomed by those pushing for more team autonomy within the single-entity construct.

"We're sending a very strong message that he club marks are the most important. The clubs are really the primary connecting point for our fans. They wear their colors. They declare their loyalty and we want to be able to amplify that and build on that with the way that we frame the league mark," Handler said."

To MLS marketing guys, apparently what separates MLS "clubs" are just the colors of their jerseys. What a joke. Do people really believe all this BS that MLS spits out?

Great response by a Chicago Fire blogist:

http://www.hottimeinoldtown.com/2014/9/18/637...

"MLS is right that the clubs should drive the league's growth. Franchises, by definition, cannot. Here's an idea, MLS: The next time you want to appeal to soccer's hipster fans of the world's game, how about allowing the clubs the freedom to manage their own payrolls and negotiate their own contracts?"


As I was reading the first part of your post I was thinking if the teams are so important how about not subjecting them or star players to secret envelope deals... But the comment on the bottom pretty much nailed it.

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