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2tone
Ten-Towns
Post #1
Wednesday September 11, 2013 3:49pm

Joined Jul 2012
Total Posts: 10,504
So the US V Mexico qualifier had a 1.9 rating last night. The highest ever for a WCQ game.

I am hopeful MLS ratings may get a boon soon with so many starters for the US last night playing in MLS now.

2tone
Ten-Towns
Post #2
Wednesday September 11, 2013 4:01pm

Joined Jul 2012
Total Posts: 10,504
Diskerud's reaction after the game: "we do what we do best, we win." Awesome quote.

stone88
Post #3
Wednesday September 11, 2013 4:52pm

Joined Aug 2012
Total Posts: 1,518
awesome!

EKneezy
Atlanta
Post #4
Wednesday September 11, 2013 5:06pm

Joined May 2013
Total Posts: 3,189
Great news to hear. Now all we need is the MLS to get somewhere near those ratings.

Red
NY
Post #5
Wednesday September 11, 2013 5:34pm

Joined Jul 2012
Total Posts: 417
Its not just this game, all year the USMNT has brought in awesome ratings.

This year was a big ratings increase for USMNT games across the board. The USMNT is now mainstream, now MLS has to be next but its OUR duty to watch as many games as we can.

platter
Jacksonville, FL
Post #6
Wednesday September 11, 2013 5:42pm

Joined Jan 2013
Total Posts: 97
I wonder how Premier league becoming more accessible to average fans will impact MLS? Long term it's probably a plus, creating more popularity of the sport in general. However, I suspect in the short-term it could negatively effect MLS tv ratings. No channel really promotes MLS that strongly, and it now seems like an afterthought on NBC.

2tone
Ten-Towns
Post #7
Wednesday September 11, 2013 7:25pm

Joined Jul 2012
Total Posts: 10,504
Here are the top 5 city TV ratings last night:

1. Columbus a 5.9 rating
2. Miami a 3.3 rating
3. Buffalo a 3.2 rating
4. Dayton a 2.8
5. Washington DC a 2.8

Interesting that Seattle and Portland self proclaimed soccer cities are not in the top 5.

tylercocinas
Post #8
Wednesday September 11, 2013 8:20pm

Joined Aug 2012
Total Posts: 1,151
Original post from platter

I wonder how Premier league becoming more accessible to average fans will impact MLS? Long term it's probably a plus, creating more popularity of the sport in general. However, I suspect in the short-term it could negatively effect MLS tv ratings. No channel really promotes MLS that strongly, and it now seems like an afterthought on NBC.


With the ever increasing popularity of USMNT, the EPL, the World Cup and soccer in general, there should be a bit of increased competition for MLS rights when they begin negotiations this summer in spite of the low TV ratings, for the simple fact that those other soccer properties are on the up and up ratings wise in the US.

As 2tone pointed out, with so many USMNTers plying their trade domestically, the network that owns the rights once they finally figure out how to drive up ratings will be sitting pretty. I believe the next deal MLS gets will be a great improvement from the collective $40million their annual TV revenues currently are but it will still be quite lower than the other pro leagues, thus if they're able to make ratings improve, someone will have a great bargain on their hands until the deal runs out again.

Rey Regicide
Post #9
Wednesday September 11, 2013 8:20pm

Joined Sep 2013
Total Posts: 2,001
Original post from 2tone

Diskerud's reaction after the game: "we do what we do best, we win." Awesome quote.


He's got an awesome attitude, he seems to share qualities with Holden, but doesn't seem as extroverted. I do have to say from a technical perspective, I prefer Mix to him. But still wishing Stu a quick recovery.

recycledhumans
DFWTX
Post #10
Wednesday September 11, 2013 8:29pm

Joined Nov 2012
Total Posts: 1,467
Heard last night before the game that Wyoming was the only state in which a ticket for the match was not purchased. WTF, Wyoming?! Someone needs to represent!

Joking aside, I think the next step up for the Nats will be to start seeing their games (especially ones that matter) on broadcast TV rather than cable.

The USSF also needs to reclaim the away broadcast rights from beIN...I'd rather pay $25-$40 per match to watch on PPV than ordering an esoteric sports package I'll never use other than for USMNT matches.

MSantoine
Post #11
Wednesday September 11, 2013 8:32pm

Joined Nov 2012
Total Posts: 3,723
I hope MLS follows the NHLs path. NHL got dropped by major networks during the strikes and slowly rebuilt and now have a more lucrative tv deal than before. Hopefully Fox Sports or NBC steps up and gives MLS the push it needs to take the next step up

recycledhumans
DFWTX
Post #12
Wednesday September 11, 2013 9:12pm

Joined Nov 2012
Total Posts: 1,467
Don't get me started on MLS and TV...who at FCD had the bright idea to sell the majority of the games to Time Warner Cable, thereby alienating everyone that doesn't have it?

4bc
North Carolina
Post #13
Wednesday September 11, 2013 9:46pm

Joined Feb 2013
Total Posts: 23
MLS needs a better grassroots ground game if they're ever going to break big on TV. Real ratings require real people. You don't get real people when your brand physically extends to less than half the population.

Three of the 16 US-based MLS teams are in sub Top 30 media markets leaving more than half the Top 30 untouched directly by the MLS brand. No teams anywhere in the Southeast or in the Southwest (outside of Texas) where about 40% of the US population lives.

You'll never win big in the overnights without cities like Atlanta, Miami, Minneapolis, Orlando, Tampa, Phoenix, Pittsburgh, etc without some kind of presence there. While most of these cities aren't ready for a franchise, what is MLS doing to grow its game there? NFL or MLB style pre-season camps in a warm-weather market with no MLS franchise like Charlotte or Albuquerque? Exhibition games? What about a media plan in these markets with a broadband provider that backs up that residency with game coverage? Additional content like a Being Liverpool-type short serial piece? Where's our Championship League that would also build bridges down to the medium markets? The US Soccer pyramid is a joke and works against growing the media audience for our premier soccer league. No other soccer federation in the world would be as dumb as we are about that.

And if I were Garber, I'd be blowing up Sunil Gulati's phone every day until he figured out a real plan for solving the soccer gap in this country (legions of youth players that mostly don't graduate to becoming adult fans). we've been talking about this for 30 years and there's been little improvement. MLS shouldn't have to create the next 20 million soccer fans from scratch.

I feel for MLS and growing soccer in this country (even in the markets they have) isn't easy. But their trickle-down marketing plan feels like 1982 and I don't think we'll ever see decent MLS ratings unless that changes and dig in for some guerilla marketing to turn on a large enough chunk of the US population to actually move the needle.

recycledhumans
DFWTX
Post #14
Wednesday September 11, 2013 10:05pm

Joined Nov 2012
Total Posts: 1,467
Community outreach, my man, community outreach. The more you see MLS players hanging out around youth tourneys and camps, the more you're likely to make a lasting impact on young soccer players that will keep them interested in the sport throughout their formative years and into adulthood.

EKneezy
Atlanta
Post #15
Thursday September 12, 2013 2:20am

Joined May 2013
Total Posts: 3,189
The average viewership combined between ESPN and Unimas was 6.375 million.

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